A little about me


So, as part my ventures; I am looking at starting a weekly blog type feature to give you, our loyal and fantastic customers, an insight into the business and my take on the sporting world we live in. Please go easy on me – this is my first attempt.

I wasn’t too sure what should be the subject for my first blog, so I thought I would start at the beginning and give you all an insight into how UK American Sports Store NI became what it is - the highs and lows of being a small independent business in 2022.

There has always been a passion for sports across the pond (I’m a Dallas Cowboys fan) and the golden rule of business is to turn your passion into profit. Now, I must confess – this is certainly not an overnight success story but it is my story and that of UKASSNI.

As anyone with an interest in US sports in Europe (or mostly anywhere outside the States) will tell you – there isn’t a great selection of merchandise to choose from so I wanted to do something about it. I took to the aisles of TK Maxx and scoured for anything I could find. Of course I found some gems, but the selection wasn’t what I wanted. I reached out to a North American distributor and luckily the relationship has grown as we now enter our 20th year working together. So the morale of the story – make contact and the worst they can say is ‘no’.

UKASSNI is based in Northern Ireland with a small, but dedicated team who believe that quality in product and excellent customer service are the non-negotiable cornerstones of our business. There have been some obstacles – Brexit, increased pricing, cost of living for all and happily  - an unquenchable thirst for USA sports. Like all businesses, we tackle all issues head on but our customers and their feedback are what ignite our passion. We are extremely fortunate to have so many who trust us to deliver.

What does the future hold? We honestly don’t know but what we do know is that if you guys still want the high-end merchandise from each of the sporting disciplines, we will be there.

With all good teams – we welcome criticism and feedback. So, the floor is yours. What would you like to see from us? What do you like/dislike from UKASSNI? How can we improve? Answers on a postcard, or alternatively – email us at .

So, how did I do? Hopefully this gives you an insight into the business and I promise these posts will focus a bit more on the sports we all support and enjoy.

Thanks for stopping by and thank you our customers for making UKASSNI a passion project that became a reality.