About Us

About UK American Sports Store

At UK American Sports Store, we’re passionate about bringing genuine American sports merchandise to fans across the UK and Europe.

What started as a personal love for US sports — especially the NFL — has grown into a dedicated online store focused on helping fans find official gear that can often be difficult to source outside the United States.

We know the frustration of searching for authentic NFL, WWE, NCAA, MLB, NHL and NBA merchandise in the UK, only to find limited options, high prices or unavailable products. That’s why UKASSNI was created — to give fans access to a wider range of officially licensed US sports merchandise with friendly UK-based customer support.

Based in Northern Ireland, we’ve spent years building relationships with trusted North American suppliers to expand our catalogue and improve availability for fans across the UK, Ireland, Europe and beyond.

Why Shop With Us?

• Officially licensed US sports merchandise
• UK-based customer support
• Access to USA-exclusive products
• Dedicated fan-focused service
• Growing ranges across NFL, WWE, NCAA, NHL, MLB and NBA
• Trusted by customers across the UK and internationally

Built by Fans, for Fans

We’re not a giant corporation — we’re genuine sports fans who care about the products we sell and the customers we serve.

Every order, message and piece of feedback helps us continue growing and improving the store. We’re incredibly grateful to everyone who supports UKASSNI and helps us keep building one of the UK’s growing destinations for American sports merchandise.

Looking Ahead

We’re always working to improve the website, expand product ranges and bring in more exclusive merchandise for fans who want something different from the usual UK selection.

If there’s a product, team or league you’d like to see added, we’d love to hear from you.

Contact us anytime at:
ukassni@yahoo.com